Let’s face it, as insurance brokers we are not expected to be design or branding experts. For that reason, most SME brokers have been left behind when it comes to branding that is pleasing to clients and simultaneously carries the vision of the business. Have you got a brand which stands out to your clients and which they can always rely on?

We have put together some tips to guide you in branding your brokerage like a pro.

1. Get a good logo

A logo is a visual representation of your business. Logos come in different forms like word only logos, picture logos, abstract logos, symbols or a mixture of all. The logo is only limited to the creativity of the designer.

To get a fitting logo for the insurance broker market we believe that it should be simple, easy to read and visually appealing. Insurance can be a very complex thing and most clients look to insurance businesses because they believe that you can simplify the whole process for them. Let your logo reflect that.

2. Have a slogan

A slogan typically summarises the value that a business is offering to its clients in a few words. Slogans should be catchy and also be relatable to the pain-points of the client. If your businesses’ vision is to make insurance available and affordable for a majority of the uninsured, then you can use a slogan like “affordable insurance for all”. This sends a direct message to your target group and also meets a challenge that they face in insurance, namely affordability in this case.

3. Pick appropriate memorable colours

Have a good understanding of the psychology of colours and the impact that colours have on clients. Colours convey various emotions if mixed properly. Your colour choice can set your business as a serious no-nonsense corporation or as an informal startup. The colour wheel below highlights warm and cold colours.

You would want to use vibrant colours which convey a sense of happiness and joy. Colours work subconsciously on the minds of your clients so it is important to get your colour scheme right when branding your business.

4. Get online

Clients now expect every business to be well represented online and through social media. The world is moving online with more potential clients deciding to do their research online before buying. As more people move online, broker who refuse to adopt an online presence will be left behind, a bit like House of Fraser and other high street business who refused to adapt and therefore fell.

You can build your brand on social media by responding quickly to inquiries and messages through your social media channels. This requires the work of a professional as it is time-consuming. Get in touch with us if you require an affordable social media manager for your business.

5. Deliver on your promise

Let your words count by delivering on your brand promises. If you promise to get your clients the very best insurance deals, then make sure you fulfil that promise. Actions speak louder than words so the more promises you achieve as a business, the more credible your brand becomes. Clients will naturally refer a strong brand through word-of-mouth to their friends and networks.

Focusing on these tips will guaranty a strong brand. Remember that it takes a lot of effort and time to create a strong brand, but it takes even more to maintain that brand. Be consistent in your approach and with time you will have a competitive brand which can rival any major player in the industry.

Give us a call on 02071172953 or contact us here if you want to talk about branding your business.