With the rise in customers turning to the internet for information on insurance policies, digital marketing to an insurance broker should be urgent and vital. Yet finding the time and knowing what to do is the hardest part. Hence, finding the best marketing choice for your business and knowing exactly why and how to navigate that option takes the stress and annoyance from your work.
Email Marketing has emerged as one of the most useful and smart ways to execute effective marketing and this is why it should be one of your go-to choices as an insurance broker. Here are a few reasons why it should be top of your list.
1. Wider Reach
There are three times more email accounts than there are Facebook and Twitter accounts combined. Meaning…? When you utilise email as your go-to marketing choice, you can reach more people and they are more likely to read their email than to read your posts on social media.
2. Email Accelerates Your Conversion
Marketing has one desire, to convert potential customers into actual customers and to drive revenue. You get to achieve this more with the email. Why? Because unlike social media which could be missed, the email actually delivers your message to the right recipient which means they are 45 times more likely to read your message, to get interested and to buy your policy.
3. Has Your Full Control
Unlike social media platforms like Facebook and Twitter which belong to and are controlled by another company who can change algorithms at their will, email is an open communication platform which is controlled by you. Hence, spending the time to build a strong mailing list rather than a huge social media fan base will provide you with a more direct option to reach more recipients with your insurance policies rather than the advertising that occurs on social media.
4. Longevity and Stability
Picture this; email has been around since the 70’s and has only grown stronger and more useful over the years. Unlike social media, which started only a couple of decades ago and is driven by popularity, email has stood the test of time. Remember MySpace? Exactly! For an insurance broker, tools like MailChimp that allow you to create and send nicely branded emails can help increase your GWP. Read our blog on how AVIVA did the same.
5. Inexpensive, Real-Time and Personalized
Three words that spell gold for any marketer. Emails cost significantly less than traditional mailing and social media advertising combined, yet brings you more benefits than these two could together. Moreover, you get the added advantage of skipping the amount of time it takes to traditionally mail an advert to your recipient and get personalized messages to your recipient in a matter of minutes. This is likely to bring you more results than the one-size-fits-all messages that other platforms like the radio, television and even social media presents. With email, you can sort out your recipient list by preference, location, career etc. People respond better to things when they relate to them personally.
So there you have it, 5 solid reasons for you as an insurance broker to swoop down on email marketing as the go-to choice in your marketing endeavour.
So why don’t you go ahead and build your email list because you can rest assured that it will be a credible long term investment that will keep bringing you results for many years to come. Get in touch with our experts who understand the broker market and can talk you through how to achieve through email marketing.